Breathe life into your hotel’s story…
and your direct bookings
What if you could take your hotel’s online presence from…
😒 …average to awesome? 🤩
😝 …flavorless to fascinating? ✨
😴…dull to direct booking magnet? 🧲
… all with just one straightforward tool?
Yes, of course, I’m talking about storytelling!
The Impactful Hotel Storytelling eBook…
…will get you telling your story like a seasoned marketer.
(Just by learning the key steps and gathering inspiration from real-life examples!)
Everything you need to know about storytelling for hotels and how to implement it at your property
In this concise and straightforward eBook…
You’ll get the knowledge, know-how and inspiration to become a captivating and convincing storyteller.
Learn how to…
… grab and hold your site visitor’s attention.
… uncover and tell your property’s best stories.
… apply this on your hotel website, your social media channels and even in external media.
Check out this sneak peek of the eBook for an overview of the key chapters and exercises 👇
Learning how to leverage storytelling is easy with the right resources.
Inside the Impactful Hotel Storytelling eBook you’ll discover:
How to grab your target audience’s attention with a powerful hook – even if you’ve never tried fishing.
Who your story’s main character should be (hint: it’s not the hotel 
).
How to find and address your audience’s needs in way that makes them feel like your read their vacation wish list.
The secret behind a clear, engaging and consistent brand voice (and what you even need it for).
Where to find your hotel’s best stories (once you know, you’ll have more than you know what to do with).
How to tell your stories across all major channels, e.g. your website, social media, etc. in a fun, non-blah way.
Which KPIs to use when tracking your progress and how to avoid the vanity metric trap.
Real life examples of how hotels and resorts master storytelling on their websites and social media.
But wait, there’s more!
Throughout the eBook you’ll find eleven exercises where you can immediately apply what you’ve learned to your own online presence.
That’ll get you on the fast track to…
🤝🤩
…creating an online presence you’re proud of
🙋♀️🥰
…attracting and getting more of your ideal guests to book direct
💰😎
…becoming more independent from OTAs
Why should you trust me to help you with this?
Time for a quick introduction…
Hi, 👋 I’m Juliana Hahn, a specialized hospitality copywriter. Before that, I worked in hotels everywhere from the Caribbean and Paris to Jordan and Bangkok.
I understand how hotels work, how guests think and how important it is to optimize your online presence (hint: it’s what gets people to trust you with their precious vacation days).
In my five years as a copywriter for the hospitality industry, I worked on copy with the likes of Radisson Blu and Movenpick.
Now it’s time to share what I’ve learned with you, so you can leverage the power of copywriting and storytelling to drive more direct bookings.
As seen in…
Time to learn how to use storytelling to attract, engage and get your audience to book direct!
Learn how and get inspiration from real-life examples in the Impactful Hotel Storytelling eBook now 👇
This eBook is perfect for you if …
✅ You want to create a more consistent online presence through storytelling but aren’t sure how to do it (or what storytelling even is)
✅ You want to increase direct bookings but currently can’t invest in expensive external consultant or agency to help you with that
✅ You want to attract your target audience and create a a memorable brand they identify with
On the other hand, you might want to skip this if…
❌ You’ve recently worked with a professional to fine-tune your branding and storytelling
❌ You’ve already done a lot of work to improve your storytelling and are very familiar with the topic
❌ You’re looking for a quick fix to solve all your marketing and online distribution issues or want to become fully independent from OTAs
If you’re ready to captivate your site visitors with your story and convert them to direct bookers…
Then grab your copy of the Impactful Hotel Storytelling eBook now to get the tools you need to make that happen!
Frequently asked questions
Impactful Hotel Storytelling is mainly for hoteliers who want to get better at using storytelling to promote their property. That could be an owner or GM running their hotel’s marketing department or someone on the marketing team.
That being said, Impactful Hotel Storytelling is also interesting for everyone else in the hospitality industry who want to know more about the power of storytelling. That can include consultants, students and professionals at any stage of their career. Storytelling is a universal skill that helps you connect and engage. Since not everyone knows how to do this, having this skill puts you a step ahead.
As the name suggests, this eBook is specifically about storytelling for hotels. It’s full of knowledge, real-life examples and tips relevant to hotels. That means it’s easy to apply to your property. The exercises included in the eBook take that to another level and encourage you to use your new knowledge immediately, so you can get results faster.
I’m not a tax advisor, so I can’t give a definitive answer for your case. But many countries’ tax codes allow you to deduct investments in resources that help grow your business.
Check with your tax advisor to find out what applies in your situation.
The Impactful Hotel Storytelling eBook is a self-study resource. It doesn’t include feedback rounds or personal tutorials.
If you have questions about the eBook’s content or something isn’t clear, you’re always welcome to reach out.
If you’d like to get feedback on your work or have other storytelling-related questions for me, get in touch. We can arrange a one-on-one call to go through your specific questions.
Impactful Hotel Storytelling has 59 pages and eleven exercises.
That depends on many things. Are you a slow or fast reader? Do you want to take notes and do each exercise or just skim through? That’ll determine how quickly you can get through the eBook.
But it’s not just about getting through it quickly. If you take time to read, do the exercises and apply what you’re learning, you’ll take longer. But you’ll probably also see better, faster results. Overall, it’s safe to say that you’ll get out of it what you put in. Take the time, apply what you’ve learned, try new approaches and you’ll see better results than if you just skim and skip the hard work. But you probably knew that already.
Also, storytelling is a long game. It won’t get you results overnight. However, it will help you build your reputation, attract your target audience and drive direct bookings in the long run.
Ready to enchant site visitors with your story and turn them into direct bookers?
Then grab your copy of the Impactful Hotel Storytelling eBook now 👇
for € 45
+ applicable sales tax