Breathe life into your hotel’s story…
and your direct bookings
What if you could take your hotel’s online presence from…
😒 …average to awesome? 🤩
😝 …flavorless to fascinating? ✨
😴…dull to direct booking magnet? 🧲
… all with just one straightforward tool?
Yes, of course, I’m talking about storytelling!
The Impactful Hotel Storytelling eBook…
…will get you telling your story like a seasoned marketer.
(Just by learning the key steps and gathering inspiration from real-life examples!)
Everything you need to know about storytelling for hotels and how to implement it at your property
In this concise and straightforward eBook…
You’ll get the knowledge, know-how and inspiration to become a captivating and convincing storyteller.
Learn how to…
… grab and hold your site visitor’s attention.
… uncover and tell your property’s best stories.
… apply this on your hotel website, your social media channels and even in external media.
Check out this sneak peek of the eBook for an overview of the key chapters and exercises 👇
Learning how to leverage storytelling is easy with the right resources.
Inside the Impactful Hotel Storytelling eBook you’ll discover:
How to grab your target audience’s attention with a powerful hook – even if you’ve never tried fishing.
Who your story’s main character should be (hint: it’s not the hotel 
).
How to find and address your audience’s needs in way that makes them feel like your read their vacation wish list.
The secret behind a clear, engaging and consistent brand voice (and what you even need it for).
Where to find your hotel’s best stories (once you know, you’ll have more than you know what to do with).
How to tell your stories across all major channels, e.g. your website, social media, etc. in a fun, non-blah way.
Which KPIs to use when tracking your progress and how to avoid the vanity metric trap.
Real life examples of how hotels and resorts master storytelling on their websites and social media.
But wait, there’s more!
Throughout the eBook you’ll find eleven exercises where you can immediately apply what you’ve learned to your own online presence.
That’ll get you on the fast track to…
🤝🤩
…creating an online presence you’re proud of
🙋♀️🥰
…attracting and getting more of your ideal guests to book direct
💰😎
…becoming more independent from OTAs
Why should you trust me to help you with this?
Time for a quick introduction…
Hi, 👋 I’m Juliana Hahn, a specialized hospitality copywriter. Before that, I worked in hotels everywhere from the Caribbean and Paris to Jordan and Bangkok.
I understand how hotels work, how guests think and how important it is to optimize your online presence (hint: it’s what gets people to trust you with their precious vacation days).
In my five years as a copywriter for the hospitality industry, I worked on copy with the likes of Radisson Blu and Movenpick.
Now it’s time to share what I’ve learned with you, so you can leverage the power of copywriting and storytelling to drive more direct bookings.
As seen in…
This eBook is perfect for you if …
✅ You want to create a more consistent online presence through storytelling but aren’t sure how to do it (or what storytelling even is)
✅ You want to increase direct bookings but currently can’t invest in expensive external consultant or agency to help you with that
✅ You want to attract your target audience and create a a memorable brand they identify with
On the other hand, you might want to skip this if…
❌ You’ve recently worked with a professional to fine-tune your branding and storytelling
❌ You’ve already done a lot of work to improve your storytelling and are very familiar with the topic
❌ You’re looking for a quick fix to solve all your marketing and online distribution issues or want to become fully independent from OTAs