Why Copywriting is Important

Having the very best product out there is not going to help you if you don’t know your target audience or how to spark their interest. Because let’s face it, customers don’t just buy what you will be putting on the invoice. They are buying an experience and a promise.

WHY COPYWRITING – KNOWING YOUR AUDIENCE

Knowing and understanding their needs and desires is crucial, whether you are promoting a vacation destination or selling products and services to hotels.

The Right Promise
A destination promises a relaxing stay or an adventure-packed weekend, chock full of new and exciting experiences. A physical product promises the solution to a problem or the simplification of a lengthy process. Either way, you need to know your target audience to make these promises resonate with them.

This is where my copywriting comes in. By taking the time to get to know your company, I also learn about the customers you target. That way I am able to write about your product in their language, addressing their wants and needs, and showing them that you understand them and are worthy of their business.

BILINGUAL COPYWRITING SERVICES

In the hospitality industry it’s not a given that you and your prospects speak the same language. This is why I offer copywriting services in English and German (both of them my native languages). That saves you time and energy, and gives you the chance to address the English and German speaking markets at the same time with a single piece of copy.

CONVINCING COPY FOR B2B HOSPITALITY COMPANIES

Buyers want information that reaches further than your product’s technical specifications. They need to know how exactly it will help them, why it is suitable for them and that they will receive outstanding service and support as your customer.

My experience in the hospitality industry taught me what type of information purchasing managers and department heads need in order to make their buying decision. I use this knowledge to craft materials that supply them with this information and position your company as their go-to expert.

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INTRIGUING COPY FOR HOTELS AND RESORTS, TOURISM BUREAUS, TRAVEL AGENTS

Travelers want to know why your destination or hotel is a better fit for them than others. But it can be a challenge to find the right words to best describe your unique selling points. However, today people are looking for experiences rather than just a room to sleep in. Finding the right words to show them that you can offer this, will enchant them and bring them to your doorstep.

I tell your story in a way that will captivate your audience’s senses and distinguish you as their dream destination. By painting a picture of the wonderful time they can spend with you, I will help you maximize direct bookings, avoid OTA and other third party commissions and ultimately boost your bottom line.

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GET IN TOUCH

For a list of projects I can help you with see my services page, or contact me directly so we can find a time to discuss your needs and how I can assist you.